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Latest In: Marketing Analytics

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Demand Gen Report 2025 Reflections: Branch’s Adam Landis

Marketers Were Blind to AI in 2025. In 2026, It’s Back to Basics Marketing operates a predictable loop:…

Demanding Views December 19
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Demand Gen Report 2025 Reflections: Mediafly’s Bill Walsh 

Why the Future of Sales and Revenue Enablement Hinges on Predictive Analytics Taking a data-driven approach to sales…

Demanding Views December 18
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AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…

Feature December 10
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Wasabi’s Blueprint for Programmatic Success with AdDaptive

Wasabi Technologies has grown to become a leader in cloud storage and is trusted by many of the…

Case Studies December 4
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Madison Logic Unveils New Account, Buying Group Intelligence Capabilities

Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…

News Brief November 20
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Marketing’s Growth Engine: Plan, Data, Execute

In B2B, fiscal year (FY) plans often begin with revenue targets from finance that are likely set on…

Demanding Views November 14
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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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SPS25 Day 2: Fix Disconnected Data, Align B2B Teams, Activate Intelligence

The 12th Annual Strategy & Planning Series (SPS) enters our second day, with two webinars focused on helping…

Blog October 28
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SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy

The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who…

Blog October 27
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Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which…

Demanding Views October 24
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Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success

Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and highly personalized…

Demanding Views September 5
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When it comes to digital marketing, The Search Labs in an agency focused on helping local businesses in…

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