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Mind the Lead Nurture Gap: New Strategies for B2B Marketing Success

Is lead nurturing still relevant in a world of intent data, artificial intelligence (AI) everywhere and highly personalized…

Demanding Views September 5
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How CallRail Empowered The Search Labs to Deliver Client Profits

When it comes to digital marketing, The Search Labs in an agency focused on helping local businesses in…

Case Studies August 7
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Net Conversion Launches AI-Driven Enhancements to MarTech

Net Conversion recently announced new artificial intelligence (AI)-powered features within Conversionomics, its proprietary MarTech platform that provides media…

News Brief July 28
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Lead Data Quality a Critical Barrier to B2B Marketing Growth: Integrate

Nearly three quarters of respondents in a new report from Integrate and Demand Metric reported their lead data…

News Brief July 22
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How BAM Advertising Transformed Lead Generation with CallTrackingMetrics

For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How…

Case Studies July 10
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In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to grow and…

Demanding Views July 3
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Your Field Guide to B2B Success Starts at B2BMX Summer Camp

The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites marketing and…

Blog June 26
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Oktopost: Employee Advocacy, Corporate Social Strategies Reshaping B2B Marketing

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of…

News Brief May 28
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Demandbase Unveils Marketplace and Developer Portal

Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify…

News Brief April 28
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From Legacy to Innovation: The Rise of Composable CDPs 

The Customer Data Platform (CDP) market is undergoing a seismic shift.   Legacy players such as mParticle, ActionIQ,…

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Gong Surpasses $300M in Annual Recurring Revenue, Sees Customer Growth Beyond Tech

Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in annual recurring…

Financial News March 10
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Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc.

Banzai International Acquires Act-On Software

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing…

Industry News January 28
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