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Predictive Marketing

This section highlights how B2B marketers are leveraging insights and data to more accurately predict where there next customer will be, as well as using that insight to further enhance marketing and sales initiatives throughout the customer lifecycle.

New Research: Only 18% Of Marketers Currently Using AI Solutions

AI adoption is on the rise as more use cases in the B2B marketplace highlight the benefits of AI in various aspects of go-to-market strategies. According to new research from Demandbase, Salesforce Pardot and Demand Metric, less than one-fifth (18%) of marketers are leveraging AI solutions, while 66% are planning…

Affinity Secures $26.5M In Series B Funding

Affinity, a relationship intelligence platform, raised $26.5 million in a Series B round led by Advance Venture Partners and Sway Ventures, with additional participation from MassMutual Ventures, Pear Ventures and more. This brings the company’s total funding up to $40.5 million.
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