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3 Key Areas Where B2B Tech Companies Should Encourage Employee Advocacy

3 Key Areas Where B2B Tech Companies Should Encourage Employee Advocacy

B2B tech companies are fueled by innovation. The common goal is to make the day-to-day easier and more…

Demanding Views April 16
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Review Sites Promote Content Creation, Customer Advocacy For B2B Companies

Review Sites Promote Content Creation, Customer Advocacy For B2B Companies

B2B review sites are growing in popularity as marketers realize the added benefits beyond the promotional aspect of…

Industry News March 15
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#B2BMX Q&A: Lenovo's Michael Ballard Discusses Company's Intent-Driven Transformation

#B2BMX Q&A: Lenovo’s Michael Ballard Discusses Company’s Intent-Driven Transformation

With the amount of data available to today’s B2B marketers, it’s amazing what programs can be created to…

Industry News February 10
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Study: B2B Orgs Gain Performance Advantage Post-Sales Enablement Investment

Study: B2B Orgs Gain Performance Advantage Post-Sales Enablement Investment

There has been notable growth in sales enablement impact on revenue, according to new research from Highspot, a…

Industry News February 8
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5 Ways B2B Companies Can Rule Instagram

5 Ways B2B Companies Can Rule Instagram

With its emphasis on visual context, it’s no surprise that Instagram has become a huge platform for B2C…

Blog May 3
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4 Key Tactics To Maximize Your Marketing Automation Investment in 2012

By Mani Iyer, CEO, Kwanzoo, Inc. In order to find smart ways to identify and nurture prospective customers…

Demanding Views January 18
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The Magic of 12: How to Magnify Lead Generation Results Using Multiples

By Dan McDade, President & CEO, PointClear “I called them three times, and they didn't get back to…

Industry News August 16
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