by Helen Waite, Mindtickle | Aug 30, 2024 | Demanding Views
There was once a time when sales reps took the lead on B2B sales — but today, buyers are in the driver’s seat. Modern buyers come to the table more informed than ever and expect outstanding experiences throughout the purchase journey, and they won’t hesitate to look...
by Kelly Lindenau | Aug 29, 2024 | Industry News
Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to uncover the real drivers behind B2B buying decisions. According to the company, the study — which includes more than 14,000...
by Kelly Lindenau | Aug 28, 2024 | Industry News
Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly in its “buzzword” days. With studies showing that 94% of B2B...
by Kelly Lindenau | Aug 27, 2024 | Blog
Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth, informative pieces that address user needs, remove friction and demonstrate subject matter expertise, they can significantly boost search...
by Anna Tsymbalist, Influ2 | Aug 23, 2024 | Demanding Views
As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While targeting all members of the buying committee simultaneously and...
