by Kelly Lindenau | Aug 13, 2024 | Industry News
Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions that lead to account growth. Specifically, the new...
by Lauren McGrath, DMi Partners | Aug 12, 2024 | Demanding Views
Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating and empowering our clients along the way. In that spirit, let’s...
by Kelly Lindenau | Aug 8, 2024 | Industry News
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent GTM by leveraging generative AI to amplify 1:1 human-centric selling....
by Kelly Lindenau | Aug 7, 2024 | Industry News, News Brief
InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform, to help bolster InMarket’s data analytics and measurement capabilities. The company hopes the acquisition will...
by Kelly Lindenau | Aug 7, 2024 | Blog
AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making in businesses. As leaders increasingly weave AI into their strategic narratives, they’re realizing that their data isn’t up-to-snuff. Running AI with poor data can...
