by Kelly Lindenau | Mar 4, 2024 | Industry News
Digitalzone, a B2B marketing and demand gen solutions provider, appointed Sonjoy Ganguly as Chief Product Officer (CPO) and Thomas Koletas as Chief Revenue Officer (CRO). In their new roles, the pair plan to guide Digitalzone in its mission to empower marketers across...
by Kelly Lindenau | Mar 4, 2024 | Industry News
Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to turn website visits into personalized experiences to help generate first-party engagement insights. Built within Folloze AI, the Website Engager toolkit...
by Kelly Lindenau | Feb 29, 2024 | Blog
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic happens — and the most outstanding campaigns win a “Finny.” The Finnys, of course, are the trophies given out to the winners of the Killer Content...
by Kelly Lindenau | Feb 29, 2024 | Industry News
Content’s “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched on aspects of asset creation and experimentation. Ann Handley, Chief Content Officer of MarketingProfs, was no exception to the content discussion...
by Kelly Lindenau | Feb 28, 2024 | Industry News
I hate to say it, but if you’re not in sunny Scottsdale right now… you’re missing out big time! The weather couldn’t be more beautiful, and the content couldn’t be any better. The first two days of the 2024 B2B Marketing Exchange featured a...
