by Demand Gen Report Team | Nov 12, 2024 | Industry News
Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company. The newly combined entity will operate under the DemandScience brand and work to position itself as a global B2B revenue marketing company. With...
by Kelly Lindenau | Nov 12, 2024 | Industry News
Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX West! The flagship event is taking place at The Phoenician Resort in...
by Kelly Lindenau | Nov 11, 2024 | Blog
Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and uninformative. As businesses strive to cut through the digital noise and better engage prospects, nearly 40% of...
by Paul Gibson, Demandbase | Nov 8, 2024 | Demanding Views
Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, business leaders often forget this truth as they head into planning for a new year, whether it’s due to confining strategic direction or the comfort...
by Kelly Lindenau | Nov 8, 2024 | Industry News
Exclaimer, an email signature management solution, revealed a new integration with HubSpot designed to help marketers leverage email signatures for personalized, data-driven communication. The collaboration seeks to align signature content with HubSpot contact lists...
