by Kelly Lindenau | Jan 4, 2024 | Industry News
ON24, a webinar software and virtual event platform, revealed that its annual launch event — ON24 Next — will take place on Jan. 24, 2024. Spanning the regions of North America, Europe and Asia-Pacific, the online event is designed to help enterprises understand...
by Kelly Lindenau | Jan 2, 2024 | Solution Spotlight
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name throughout their entire buyer journey. The company seeks to help B2B businesses turn ads into sales multipliers by: Running person-based ads in sync with...
by Kelly Lindenau | Jan 2, 2024 | Case Studies
Avalara, a tax compliance platform, seeks to help public and private businesses simplify their end-to-end tax compliance procedures. Avalara serves 30,000 businesses and government entities across 90 countries, resulting in a clientele with a diverse range of needs...
by Michael Katz & Shayne Jackson, Gartner | Jan 2, 2024 | Demanding Views
The B2B sales world is moving forward at breakneck speed, and sellers are falling behind. A recent Gartner survey found that 83% of Chief Sales Officers (CSOs) and senior sales leaders believe their sellers are struggling to adapt to customer needs and expectations....
