by Demand Gen Report Team | Jan 27, 2025 | Feature
Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a mainstream B2B strategy embraced across industries. Rob...
by Eric Hollebone, DemandLab | Jan 27, 2025 | Demanding Views
Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In an emergency — a pipe bursts or a sewer backs up — you want an expert who can quickly troubleshoot and fix the issue. An architect, on the...
by Kelly Lindenau | Jan 24, 2025 | Industry News
Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces. Bombora’s B2B advertisers can now use...
by Kristin Hunter, Druid.ai | Jan 21, 2025 | Demanding Views
As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the most significant transformations. And with the rise of autonomous AI, in particular, many businesses are turning to AI-driven tools, such as...
by Kelly Lindenau | Jan 16, 2025 | Industry News
ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams. Reported benefits of the continued collaboration helps users: Set up...
