by James Hickey | Jun 16, 2025 | News Brief
Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native learning management system to Mediafly’s product suite, consolidating marketing, sales, service and learning data in a single...
by James Hickey | Jun 16, 2025 | News Brief
Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence (AI) agents that act as always-on collaborators built natively on...
by Andrea Duffy-Cabana, Senior Director of Paid Media | Jun 13, 2025 | Demanding Views
B2B marketers love search marketing and there’s a good reason. Search is a major part of most buying processes. It’s such a vital element of the buying process that it can actually be difficult for marketers to know how much of their search engine marketing (SEM)...
by James Hickey | Jun 12, 2025 | News Brief
Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with buyers. Brands are increasingly relying on creator-led content to leverage trust and credibility with buyers. As a result, B2B buyers are turning to...
by James Hickey | Jun 12, 2025 | News Brief
Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals? Those are just three of the questions being asked in our annual...
