by Michael Smith, Senior Managing Director, Blue Ridge Partners | Apr 17, 2026 | Demanding Views
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive fields, compressing evaluation cycles, increasing pricing transparency, reducing early-stage sales influence, and increasing the demand...
by James Hickey | Apr 16, 2026 | News Brief
Key Takeaways: 82% of companies use formal software for incentive compensation, but only 33% have automated processes. AI is reshaping compensation design, with 81% of companies using AI in some capacity. New research released April 16 from CaptivateIQ shows that...
by James Hickey | Apr 16, 2026 | News Brief
Key takeaways: 5W PR’s program integrates PR, SEO, and content strategies to enhance B2B lead generation and brand influence. Tailored solutions focus on bridging PR narratives with digital performance for measurable success. 5W PR recently introduced a new...
by James Hickey | Apr 16, 2026 | Feature
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency by synchronizing marketing and sales efforts to deliver personalized educational content at the precise moment of need. ...
by James Hickey | Apr 15, 2026 | News Brief
Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up nearly all of it AI-driven advancements are fueling growth in IT hardware investments, particularly in servers, components, and data center...
by James Hickey | Apr 15, 2026 | Feature
Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift focus from quantity to quality in funnel management. Coexistence of AI search and traditional SEO is expected, with both channels...
by Cynthia Ortiz, Marketing Program Coordinator, Televerde | Apr 14, 2026 | Demanding Views
In B2B marketing, the most influential part of the buying journey is no longer the top of the funnel. It’s the network of proof that surrounds it. Buyers increasingly validate vendors through peers, communities, practitioner insights, and independent platforms before...
by James Hickey | Apr 14, 2026 | News Brief
Key Takeaways Demandbase AI centralizes go-to-market execution by using proprietary Context Intelligence to filter out market noise and align account signals with pipeline goals. The launch features new tools like a conversational Site Customization Agent and an...
by James Hickey | Apr 14, 2026 | Blog
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that can optimize your campaigns and keep you ahead in the competitive landscape. Contribute your expertise to shape the future of...
by James Hickey | Apr 13, 2026 | News Brief
Key takeaways: The integration allows syncing TikTok ads and organic content with HubSpot’s CRM for better targeting and tracking. Marketers can build lookalike audiences and automate personalized follow-ups using TikTok data. TikTok is now available in ‘s...
by James Hickey | Apr 13, 2026 | News Brief
Key takeaways: Tofu’s platform consolidates marketing tools for scalable, personalized campaigns across multiple channels. The $12M funding will expand product capabilities and integrations for GTM teams. Tofu has completed a Series A funding round of $12 million to...
by James Hickey | Apr 13, 2026 | Blog
Key Takeaways: Demand Gen Report’s 2026 Campaign Optimization Series focused on marketing strategy that build trust across external channels, as B2B buyers now conduct extensive independent research well before contacting vendors. Speakers discussed getting on buyers...
