AI is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s actually delivering results—and what’s just noise?
Join Alicia Hale, SVP of Growth Marketing at Demandbase, and Jean Cameron, [Senior Director of Global Field and Partner Marketing at Demandbase], for a candid discussion on how AI is reshaping ABM in real, practical ways. They’ll share proven use cases, real-world lessons, and clear guidance to help you separate hype from value.
You’ll learn how to:
- Identify practical, high-value AI use cases for ABM
- Leverage AI to scale campaigns without losing authenticity or the human touch
- Combine first-party and third-party data to fuel smarter AI-driven engagement
- Align marketing and sales with AI to drive revenue outcomes faster
If you want a clear roadmap for turning AI from buzzword into business advantage, this session is for you.
