by Brian Anderson | May 7, 2015 | Industry News
A majority (84%) of B2B marketers plan to increase or maintain their digital marketing spend in the coming year, according to a recent report from Salesforce analyzing the current state of B2B marketing. Content marketing and marketing automation (66%) are the top...
by Brian Anderson | May 6, 2015 | Industry News
The benefits of sales and marketing alignment have been well documented over the past several years, but many organizations are still not on board. More than half (58%) of respondents rated their sales and marketing operations alignment as “poor,” according to...
by Brian Anderson | May 6, 2015 | Solution Spotlight
Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives. Features/Functions The Klipfolio platform is intended to allow users to build their own...
by Brian Anderson | May 5, 2015 | Demanding Views
By Dan McDade, PointClear, LLC One of three predictions I made for 2015 was that nurturing would be the marketing word of the year. Lead nurturing is so powerful you can triple the return on most marketing investments simply by continuing to work certain non-lead...
by Brian Anderson | May 5, 2015 | Industry News
Brightcove, a cloud services provider for video content, unveiled new features and updates to its suite of video content offerings, intended to enable marketers to publish video faster and increase engagement. The new features also include a responsive HTML5...
