by Brian Anderson | May 4, 2015 | Industry News
Highspot, a sales engagement platform provider, has integrated with the content collaboration platform Box, a move intended to increase marketing and sales alignment and boost sales effectiveness. The integration is designed to allow Highspot users to manage and...
by Brian Anderson | May 1, 2015 | Industry News
As more people weigh in on buying decisions, the B2B sales cycle continues to grow into a prolonged process. Demand Gen Report’s 2014 B2B Buyer Survey shows 34% of respondents stated the number of team members involved in the B2B purchase process increased over...
by Brian Anderson | May 1, 2015 | Industry News
Adobe unveiled a partnership with Microsoft, a move designed to help companies better manage their marketing, sales and services to enhance customer engagement throughout the buyer’s journey. Announced at the Adobe Summit in London, the partnership includes the...
by Brian Anderson | Apr 30, 2015 | Industry News
More than 90% of marketers believe that account-based marketing is a “must-have,” but only 20% have fully implemented programs, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, which was unveiled at Demandbase’s Marketing...
by Brian Anderson | Apr 30, 2015 | Industry News
Cintell, a customer intelligence platform provider, has raised $800,000 in a successful round of financing. The funding is intended to help enhance product development, while also continuing the company’s employee growth. Launched in early 2015, Cintell has...
