by Brian Anderson | Apr 29, 2015 | Solution Spotlight
Swrve is a mobile marketing automation solution designed to help marketers enhance mobile engagement with data-driven tools and insights into how users are interacting with the company’s mobile app. Features/Functions The solution positions users to build...
by Brian Anderson | Apr 28, 2015 | Demanding Views
By Brendan Cournoyer, Brainshark When people talk about sales enablement, the word “content” tends to come up a lot. There’s a reason, of course. Sales enablement is all about putting salespeople in the best position to have more successful...
by Brian Anderson | Apr 28, 2015 | Industry News
Staples has acquired Makr, a design and print mobile app for small businesses, for an undisclosed fee. The acquisition positions Staples to offer companies a tool for designing and uploading logos to create branding materials — such as business cards and event...
by Brian Anderson | Apr 27, 2015 | Industry News
LeanData, a lead management solutions provider, released updates to its Account Based Lead Management Suite designed to boost account-based marketing, demand generation and sales initiatives. One of the updates includes LeanData’s integration with Marketo...
by Brian Anderson | Apr 24, 2015 | Industry News
Evergage, a real-time personalization solutions provider, has integrated with Google Analytics to position users to analyze and track buyers receiving personalized experiences through the Evergage platform. The integration is designed to enable various metrics to be...