by Brian Anderson | Apr 23, 2015 | Industry News
When it comes to marketing activities such as email frequency, program design, reporting, landing pages and data hygiene, marketing automation users score a “C.” That was the conclusion of the Spear Marketing Group’s State Of Marketing Automation...
by Brian Anderson | Apr 22, 2015 | Industry News
Buyer personas have been a staple of B2B marketing for a number of years. But many B2B marketers lack a formal process for developing personas, and they are still relying on hunches about their target customers rather than data. As a result, a vast majority (83%) of...
by Brian Anderson | Apr 22, 2015 | Demanding Views
By Paul Mandeville, QuickPivot Despite access to powerful marketing technology, B2B marketers continue to hamstring themselves when it comes to connecting with their customers — particularly in comparison to their B2C counterparts. While B2C companies and products...
by Brian Anderson | Apr 21, 2015 | Solution Spotlight
Allocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI. Features/Functions The cloud-based solution positions users with a holistic view of their marketing and sales...
by Brian Anderson | Apr 21, 2015 | Industry News
BrightInfo, a content analysis and web site personalization tool, has integrated with HubSpot’s marketing automation platform. The move positions marketers to automatically generate individualized content recommendations for anonymous visitors to their web site...
