by Brian Anderson | Apr 20, 2015 | Industry News
Pageflex Inc., a dynamic publishing and multichannel marketing solutions provider, has acquired EarthIntegrate, the provider of a localized marketing automation solution, for an undisclosed fee. The combined solutions position Pageflex to offer a seamless sales and...
by Brian Anderson | Apr 17, 2015 | Industry News
BrightFunnel, a revenue attribution platform provider, unveiled its Revenue Waterfall tool, a solution designed to automate the process of tracking leads through the buyer’s funnel. The tool positions users to gain insights into how leads are entering and...
by Brian Anderson | Apr 16, 2015 | Industry News
Autopilot, a multichannel marketing automation platform provider, is partnering with GoodData, a SaaS-based business intelligence company. This move positions Autopilot users to gain insights into how customers and prospects are engaging through multiple channels and...
by Brian Anderson | Apr 15, 2015 | Industry News
Marketo unveiled an integration with LinkedIn’s Lead Accelerator solution at its Marketing Nation Summit this week, a move designed to improve B2B marketers’ ability to nurture known and anonymous prospects through multiple channels. The solution...
by Brian Anderson | Apr 15, 2015 | Industry News
Connecting the current tools used within a B2B organization to enhance marketing and sales initiatives through ever channel is an ongoing theme from Marketo’s Marketing Nation Summit. Here are some highlights of the latest announcements made at the event:...
