by Brian Anderson | Apr 15, 2015 | Solution Spotlight
Socialwhirled is a multichannel marketing and advertising campaign platform designed to help align company messaging across social, mobile and digital channels. Features/Functions The platform positions B2B marketers to publish and sync campaigns across multiple...
by Brian Anderson | Apr 14, 2015 | Industry News
New digital marketing, behavioral scoring and event platforms dominated the announcements made during the first day of Marketo’s Marketing Nation Summit. Here are a few highlights from some of the latest news: Captora Launches New Digital Marketing Application...
by Brian Anderson | Apr 14, 2015 | Demanding Views
By Judd Marcello, Smartling To effectively compete in today’s global market, it’s no longer enough to have a website and SEO strategy targeted only at the English-speaking world. Companies that have customers around the globe — or multilingual customers in...
by Brian Anderson | Apr 13, 2015 | Industry News
InsideView, a SaaS company that provides business intelligence to marketing and sales teams, announced the integration of its InsideView Target platform with Marketo. The integration positions Marketo users to use insights found within InsideView to build targeted,...
by Brian Anderson | Apr 10, 2015 | Industry News
Salesforce launched two new tools for the Salesforce Pardot platform, both designed to help B2B marketers visualize campaign effectiveness and leverage adaptive lead nurturing tools. Sales Cloud Engage, a mobile marketing tool intended to accelerate sales teams with...
