by Brian Anderson | Apr 9, 2015 | Industry News
ON24 will integrate with Act-On Software, a move designed to combine the webinar marketing platform’s analytics into the marketing automation platform to enhance lead qualification and accelerate sales. The integration is intended to boost lead scoring and...
by Brian Anderson | Apr 8, 2015 | Industry News
Social media is no longer just a tool for building brand awareness. It is a channel by which prospects and customers engage with brands, educate themselves about trends and research purchasing decisions. The next big challenge for B2B marketers is to tie social media...
by Brian Anderson | Apr 8, 2015 | Industry News
Citing the rapidly growing interest among B2B marketers in account-based marketing (ABM), Jon Miller recently left his position as VP of Marketing and Co-Founder of Marketo to launch a startup to develop an ABM platform. Miller’s new company, Engagio, has...
by Brian Anderson | Apr 8, 2015 | Demanding Views
By Andy Bear, Quad/Graphics “Consumers’ time and attention around media is in flux…while the risks and rewards are potentially high in this environment, the ability to stake a claim in the expanding industry pie is central to companies’ growth,” according...
by Brian Anderson | Apr 7, 2015 | Solution Spotlight
Phonami Call Data Manager is a tool designed to boost productivity by automating the call logging process. Features/Functions The solution positions users to manage inbound and outbound call activity data within their CRM system. The solution is also designed to...
