by Brian Anderson | Apr 7, 2015 | Industry News
Marketo unveiled new integrations with Google AdWords and Google Analytics, which position Marketo users to track and measure ad spending and provide more targeted messaging. The integrations are designed to enable marketers to link Marketo data such as firmographic...
by Brian Anderson | Apr 6, 2015 | Industry News
With 70% of the buyer’s journey being directed by the customer, progressive B2B marketers are using data to help drive prospects through the funnel more efficiently once they do engage. This was just one of the many topics discussed in a recent webinar hosted by...
by Brian Anderson | Apr 3, 2015 | Industry News
Integrate, a cloud-based marketing platform provider, launched its Closed-Loop Media Optimizer app for Oracle Eloqua users. The app is designed to provide a holistic view of campaign performance to optimize spend and boost customer acquisition. Announced at the Modern...
by Brian Anderson | Apr 2, 2015 | Industry News
Janrain, a customer identity management solutions provider, has integrated with the Oracle Marketing Cloud in an effort to give B2B marketers actionable insights and data for more targeted, personalized messaging. Announced at the Modern Marketing Experience event in...
by Brian Anderson | Apr 2, 2015 | Industry News
Oracle introduced several tools at its Modern Marketing Experience event this week designed to help marketers track customers across channels and devices, as well as identify prospects that match the profiles of their best customers. In an interview with Demand Gen...
