by Brian Anderson | Apr 1, 2015 | Industry News
The companies that align their marketing efforts and data with the customer journey are the ones that are going to succeed. That was the message from Mark Hurd, co-CEO of Oracle, as he delivered the keynote address at Oracle’s Modern Marketing Experience....
by Brian Anderson | Apr 1, 2015 | Industry News
LookBookHQ, an engagement marketing platform provider, launched Content Canvas. The new tool is designed to provide more control over the content experience by allowing marketers to offer the right content to engaged prospects through their preferred channel. It also...
by Brian Anderson | Mar 31, 2015 | Solution Spotlight
WebReply’s cloud-based sales acceleration platform is designed to help sales teams create segments, leverage marketing-approved content and gain insights on how to effectively nurture prospects through the sales funnel. Features/Functions WebReply offers a...
by Brian Anderson | Mar 31, 2015 | Demanding Views
By Jamie Anderson, SAP Selling today is complex, and it’s no secret that the B2B buyer is king. They are digitally connected, socially networked and well informed. At the same time these empowered buyers are inundated with aggressive pitches, irrelevant sales...
by Brian Anderson | Mar 31, 2015 | Industry News
Infer Inc., a provider of predictive applications, has launched Infer Lenses, a solution designed to help B2B companies accelerate expansion into new geographies, industries and products. Infer Lenses is positioned to compile market-specific predictive scores from...
