by Brian Anderson | Mar 30, 2015 | Industry News
Lattice Engines launched its Lattice Account Prioritization application, a tool designed to support the shift in B2B marketing toward account-based marketing tactics. The app is intended to leverage predictive analytics to segment and target the right accounts in...
by Brian Anderson | Mar 30, 2015 | Industry News
LiveHive, a sales acceleration platform provider, has released new integrations with several cloud services, including Egnyte, Box, Dropbox and OneDrive. The integrations position sales teams to track prospect engagement with any content stored in these file...
by Brian Anderson | Mar 27, 2015 | Industry News
ClearSlide, a sales engagement platform provider, launched its ClearSlide Engagement and Follow solutions. The tools are designed to help sales and marketing teams monitor, analyze and respond to sales performance data. The new tools are offered through the...
by Brian Anderson | Mar 26, 2015 | Industry News
HubSpot has acquired Rekindle, a company that offers a mobile app intended to gather updated contact information from across all of a person’s contact networks. The acquisition positions HubSpot users to gain insights into prospects through mutual connections....
by Brian Anderson | Mar 25, 2015 | Industry News
Salesforce launched Active Audiences, a product designed to help marketers enhance their ad targeting capabilities across Facebook, Twitter and other mobile app connected through the Facebook Audience Network. Part of the Salesforce Marketing Cloud, the tool is...
