by Brian Anderson | Sep 22, 2014 | Industry News
Larry Ellison has stepped aside as Oracle CEO, ending his 37-year reign as head of the company. He will be replaced in that role by co-presidents Safra Catz and Mark Hurd. Both will take the title of CEO and Ellison will stay on as Executive Chairman and Chief...
by Brian Anderson | Sep 19, 2014 | Industry News
In addition to launching a CRM at its INBOUND 2014 event, HubSpot added a number of new features to its marketing platform, including enhanced attribution and revenue reporting, campaign wizard and a content calendar. These upgrades come as the company prepares to...
by Brian Anderson | Sep 18, 2014 | Industry News
SoMedia Networks, a video production solutions provider, announced its integration with Oracle Marketing AppCloud. The integration is designed to provide users with on-demand video production capabilities along with video analytics. Scalable Video for Oracle Eloqua is...
by Brian Anderson | Sep 17, 2014 | Industry News
While the role of content continues to mature, many marketers are just beginning to discover its true value — primarily in the data they can obtain through prospects’ interactions with content and its ability to enhance engagement through multiple channels. At...
by Brian Anderson | Sep 17, 2014 | Industry News
At its INBOUND 2014 event, HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales acceleration product designed to provide sales reps with context about prospects and customers to improve sales productivity. This move comes as...
