by Brian Anderson | Sep 11, 2014 | Industry News
Sungard Availability Services (Sungard AS) provides disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program — an integrated mix of both online and offline campaigns — to generate a consistent flow...
by Brian Anderson | Sep 10, 2014 | Industry News
While lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers. Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed that 38% of respondents so far have been developing lead...
by Brian Anderson | Sep 10, 2014 | Industry News
Once a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification efforts. According to recent LinkedIn research, 59% of buyers would...
by Brian Anderson | Sep 10, 2014 | Industry News
Salesfusion has released a new lead enrichment feature designed to help marketers gather more complete information on leads. Through a partnership with InsideView, data from the InsideView Open platform will automatically populate chosen lead records in Salesfusion...
by Brian Anderson | Sep 9, 2014 | Solution Spotlight
Tableau is a data visualization and analytics software that is designed to help marketers sort and organize the data that they collect daily. Tableau is a data visualization and analytics software that is designed to help marketers sort and organize the data that...
