You’ve likely heard the analogy about how using all of the parts of your leftover Thanksgiving turkey can be applied to your content marketing strategy. NewsCred just published a timely blog on the topic, properly crediting Rebecca Lieb for demonstrating how creative uses of long-form content can be easily spun into shorter, derivative assets. 

This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel.

Now in its third year, the event will feature three tracks — content strategy, demand generation and sales enablement — and 30 speakers. Among the major themes are next-generation metrics, understanding content consumption behaviors and strategies for aligning content with sales objectives.