SalesFUSION announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both programs effortlessly.
The new partner program, which was unveiled at the eXtreme CRM 2013 event in California, offers onboarding, certification and training programs that enable CRM partners to profit from the pairing of marketing automation and CRM solutions.
MarketStar will also provide Marketo with skilled personnel who “understand the science of nurturing and who have the knowledge to invest in iterative improvements and adjustments over time,” said Vaughn Aust, VP of Digital Marketing Solutions at MarketStar, adding that these advisors will gauge performance by grading clients on categories such a customer engagement and sales expectations.
Drupal cloud hosting provider, Acquia, recently announced the company has completed a $30 million financing round. The investment, led by Investor Growth Capital, brings the total investment in the company to $68.5 million.
Participants in the funding round include Goldman Sachs, Accolade Partners and current investors North Bridge Venture Partners, Sigma Partners and Tenaya Capital. In addition, Jose Suarez of Investor Growth Capital has joined the Board of Directors at Acquia.
Marketing automation vendor Act-On Software, yesterday announced a new partner program titled Act-On Partner Exchange (APEX). The APEX program is designed to bring together Act-On customers and partners. The new offering provides is a new resource for its customers from diverse vertical marketing that can help enhance their online marketing, while offering its partners access to innovative companies.
"We've already seen an exponential increase in customers working with APEX partners," said Shawn Naggiar, Chief Revenue Officer, Act-On Software. "APEX has been designed to be a simple and effective program that encourages partners to easily join the Act-On ecosystem, and for customers to find products and services to optimize their marketing investment."