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Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout

Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout

Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B…

Blog February 10
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How We Used Personalized Video To Increase Click-Throughs For Our #C2C16 Campaign

How We Used Personalized Video To Increase Click-Throughs For Our #C2C16 Campaign

At Demand Gen Report, we frequently discuss the value of personalization and taking fresh approaches to traditional campaigns, such…

Blog February 8
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Time To Test And Measure In B2B Marketing

Time To Test And Measure In B2B Marketing

Experimentation isn't a word often associated with B2B marketing. In fact, the conventional marketing plans for most B2B…

Blog January 26
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