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B2B marketing customer needs Jeff Lash Rachel Young SiriusDecisions
Don't Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs

Don’t Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs

SiriusDecisions debuted and described the SiriusDecisions Needs Aperture Model at its 11th Annual Summit in Nashville to help marketers address…

Blog May 25
B2B marketing Marketo Marketing Nation Summit Phil Fernandez Sanjay Dholakia
The Top 5 Challenges Facing “Tomorrow's Marketer” (And What To Do About It)

The Top 5 Challenges Facing “Tomorrow’s Marketer” (And What To Do About It)

Walking into the opening keynote at this year's Marketo Summit, I saw firsthand just how busy today's marketers…

Blog May 18
content marketing Event Farm Killer Content Awards video marketing
Finny Friday: How Event Farm Harvested Quality Leads With Key Influencers

Finny Friday: How Event Farm Harvested Quality Leads With Key Influencers

Editor's Note: Welcome back to Finny Friday, our monthly blog dedicated to celebrating Killer Content Award winners from throughout the years.…

Blog May 13
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