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How We Used Personalized Video To Increase Click-Throughs For Our #C2C16 Campaign

How We Used Personalized Video To Increase Click-Throughs For Our #C2C16 Campaign

At Demand Gen Report, we frequently discuss the value of personalization and taking fresh approaches to traditional campaigns, such…

Blog February 8
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Time To Test And Measure In B2B Marketing

Time To Test And Measure In B2B Marketing

Experimentation isn't a word often associated with B2B marketing. In fact, the conventional marketing plans for most B2B…

Blog January 26
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Will 2016 Be The Death Of Predictive Analytics As We Know It?

Will 2016 Be The Death Of Predictive Analytics As We Know It?

Despite sinking billions into marketing automation and other marking technology, only 7% of B2B marketers are seeing ROI…

Blog January 18
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