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Creative Lessons From 2016 B2B Killer Content Award Winners

Creative Lessons From 2016 B2B Killer Content Award Winners

 “B2B doesn’t have to be boring!” That was one of many great takeaways provided by David Meerman Scott…

Blog February 24
Newsjacking: What Great Content Marketers and Donald Trump Have in Common

Newsjacking: What Great Content Marketers and Donald Trump Have in Common

(This article previously appeared on the Content4Demand blog.) Technology has accelerated and shaken up the traditional news cycle. People from…

Blog February 16
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Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout

Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout

Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B…

Blog February 10
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