Meet Your Next New System: The Customer Data Platform
By David M. Raab, Principal, Raab Associates My previous column described a trend toward predictive modeling systems in…
Demanding Views April 30By David M. Raab, Principal, Raab Associates My previous column described a trend toward predictive modeling systems in…
Demanding Views April 30By Debbie Qaqish, Principal Partner and Chief Strategy Officer, The Pedowitz GroupIn the world of B2B marketing today,…
Demanding Views April 19By Anne Murphy, Managing Editor, Kapost You understand why content is key for a successful marketing strategy, and…
Demanding Views April 16