ADVERTISEMENT

Latest In: Demanding Views

B2B B2B marketing B2B2C Business process outsourcing bust investment cycle demand gen demand generation direct marketing Extraprise Mike Shanker Outsourcing return on investment ROI
Mike_Shanker_CEO_of_Extraprise

10 Signals That You May Need to Outsource More of Your Marketing

By Mike Shanker, CEO, ExtrapriseEditor's Note: The following is the first in a two-part series exploring the key…

Demanding Views April 3
“Balancing The Demand Equation 2011 B2B Marketing Benchmark Adam Needles B2B Demand Generation B2B Marketing Challenge MarketingSherpa MQL The Bridge Group
ABN_-_Headshot_-_22_AUG_2011-150w

Why Demand Generation Shouldn’t Be Focused On Marketing Qualified Leads

By Adam B. Needles, Author, “Balancing the Demand Equation” We're at a crossroads in modern B2B demand generation.…

Demanding Views March 27
B2B marketing B2B Social MEdia marketo
Jason_Miller_headshot

3 Implications of Facebook’s IPO For B2B Demand Generation

By Jason Miller, Program Manager for Social Media and Content, Marketo With Facebook poised to be one of…

Demanding Views March 20
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series