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Tech Trends in 2011: 3 Tactics to Optimize Your Automation Program

By Chris Parisi, VP of Technology, Bulldog Solutions The challenges and hot-button topics surrounding marketing automation adoption and…

Demanding Views December 14
Aprimo CMO Lisa Arthur
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Leading the Revolution: CMOs Must Be the Change Agent

By Lisa Arthur, CMO, Aprimo The marketing industry is undergoing a transformational change in the heart of a…

Demanding Views December 7
“The Truth About Leads ” this article looks at obstacles related to sales success. First a few facts: and coach and counsel — and they generally fail at the last three.Based on the chapter compensate deploy from my new book monitor and manage Sales managers have six basic jobs — hire The Truth About Sales train
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Improving Performance 3 of Sales Managers’ 6 Jobs

By Dan McDade, President and CEO of PointClear Sales managers have six basic jobs — hire, compensate, train,…

Demanding Views November 30
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