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Aprimo Bill Godfrey btob marketing marketing automation vendor
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ExecInsider Q&A: Aprimo CEO Bill Godfrey Talks Marketing Revolution

As the BtoB marketing arena moves toward a new wave of technology and practices, marketing automation vendor Aprimo…

Demanding Views September 28
BtoB technology Chris Koch demand generation IT Services Marketing Association
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3 Strategies To Calm The Battle Over Sales Lead Contribution

By Chris Koch, Associate VP of Research and Thought Leadership, IT Services Marketing Association (ITSMA) What happens when…

Demanding Views September 21
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Conversational Marketing: Where Content & Automation Breed Conversions

By Owen McDonald, VP of Client Strategy, Demand Creation Specialists If content marketing and marketing automation had a…

Demanding Views September 13
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