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Latest In: Demanding Views

Aprimo demand generation lead generation Lisa Arthur The Imperatives of the Marketing Revolution
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Strategies For Staying Relevant During The Sales & Marketing Revolution

By Lisa Arthur, CMO, Aprimo The sales and marketing disciplines are both in the midst of extraordinary change.…

Demanding Views July 20
Demand Creation Specialists Jill Konrath Selling to Big Companies SNAP Selling
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“SNAP Selling” Author Talks New Rules of Selling to Crazy-Busy Prospects

The time-starved buyer needs to be particularly nurtured, and the rules are getting “snappy” for marketers to message…

Demanding Views July 13
BtoB marketers demand generation Joan Damico Marketing Communications Consultant
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BtoB Mobile Marketing: There’s An App For That

By Joan Damico, Marketing Communications Consultant It's predicted that nearly 6 billion mobile app downloads will occur in…

Demanding Views July 6
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