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Angela Zener CMO insights Predictive Analytics Predictive marketing Radius
The New Rules of Predictive Analytics: CMO Edition

The New Rules of Predictive Analytics: CMO Edition

The promise of B2B data is unbridled. Thanks to first- and third-party data sources, marketing teams know more…

Demanding Views August 10
agile marketing EPiServer James Norwood
Making The Case For Agile Marketing

Making The Case For Agile Marketing

The concept of agile marketing is white hot. According to the recent CMG Partners report, Agile for Marketing…

Demanding Views August 3
branding crosschannel campaigns display advertising Sigal Bareket
How Technology Is Tearing Down The Walls Between Branding And Sales

How Technology Is Tearing Down The Walls Between Branding And Sales

For years, there were two types of marketing campaigns: branding/awareness and direct response/sales. Branding campaigns were focused primarily…

Demanding Views July 28
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