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Three Methods For Achieving Accurate Marketing Attribution

Three Methods For Achieving Accurate Marketing Attribution

Accurately attributing ROI to campaigns is the holy grail for marketing. It is important to build marketing programs…

Demanding Views June 30
artificial intelligence David Raab marketing technology Raab Associates
Will Machines Replace Marketers?

Will Machines Replace Marketers?

Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans…

Demanding Views June 23
advocate marketing Amplifinity referral programs
Why Referral Programs Fail And How To Help Them Succeed

Why Referral Programs Fail And How To Help Them Succeed

Most enterprise companies know that referrals are a critical, high-quality and high-value demand generation channel. Advocates are willing…

Demanding Views June 16
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