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Andrew Davies idio lead handoff Marketing and Sales marketing and sales alignment
Mind The Gap: 5 Ways To Avoid A Lead Handoff Disaster

Mind The Gap: 5 Ways To Avoid A Lead Handoff Disaster

Sales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their…

Demanding Views May 27

It’s a Three-legged Race for Sales and Marketing Alignment

By Suresh Balasubramanian, LiveHive Without synchronization between sales and marketing, the business suffers. According to Aberdeen Group, the…

Demanding Views May 20
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Context is the Answer to Content Overload

By Brian Cleary, bigtincan IDC estimates that the digital universe is doubling every two years. By 2020, the…

Demanding Views May 12
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