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APIs Capterra CRM integration Katie Hollar marketing automation NetSuite Oracle and Microsoft Dynamics Salesforce.com
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5 Lessons Learned From Integrating Marketing Automation Software With An In-House CRM

By Katie Hollar, Marketing Manager, Capterra In early 2012, my Capterra colleagues and I decided that it was…

Demanding Views August 13
demand generation Harte-Hanks Terry Arnold
Terry Arnold Harte-Hanks

Valuation Strategies: Avoiding the Awkward Proposal

By Terry Arnold, VP, Contact Center Solutions, Harte-Hanks Demand generation is not without its challenges. A difficult economy…

Demanding Views August 6
a provider of a Salesforce analytics tools for small and midsize businesses. Prior to InsightSquared big data Marketing analytics Small Data Zorian Rotenberg is VP of Marketing for InsightSquared Zorian was an executive on the management teams of several global software companies
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Small Data Vs. Big Data — What’s Better In Marketing?

by Zorian Rotenberg,VP of Marketing, InsightSquared “Big Data” is the latest example of how a shiny new concept…

Demanding Views July 30
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