As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?
The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement.
Demandbase is adding the Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to further automate their advertising and marketing campaigns. Powered by Artificial Intelligence, Dynamic Audiences is designed to automate the targeting of specific accounts with specific messages based on sales stage, intent, website engagement and other buyer data.
Triblio, an ABM company, has launched “Ask an ABM Expert,” a series of short, educational videos that aim to answer key questions about ABM and modern B2B marketing. Premiering today, the first season is hosted by the company’s Chief Customer Officer Andrew Mahr, who will answer questions such as:
6sense, an account-based orchestration platform powered by AI, has raised $40 million in Series C funding from Insight Partners. The round brings the company’s total funds raised to more than $105 million.
Triblio, an ABM company, has appointed Acacia Waller as VP of Customer Success. Waller will be tasked with leading the team to maintain Triblio’s retention rates as the company continues to grow.
Dun & Bradstreet, provider of business data and analytics, has acquired Orb Intelligence, digital business identity and firmographic data provider. The terms of the deal were undisclosed.
HubSpot has announced new features and capabilities within its Marketing Hub Enterprise solution, including revenue attribution reporting, AI-powered A/B testing and account-based marketing tools.
With a small team and heavy competition, AppNeta turned to intent data to get in front of target audiences via their preferred channels. The company teamed up with TechTarget to gain a better picture of behaviors and research patterns of key stakeholders in buying committees to re-envision its demand generation strategies and successfully fuel pipeline.
Global ABM platform Madison Logic has launched the new ML Platform, the only current platform with Journey Acceleration to streamline funnel management and empower marketers to more effectively approach ABM. Providing marketers with first- and third-party data, ML Platform identifies accounts then accelerates them down the funnel with account-based engagement and measurement tools.