Akoonu Debuts Platform For Account-Based Sales
Akoonu for Sales aims to make sales representatives more productive by reducing manual data entry and improving visibility…
Solution Spotlight May 1
Latest In: Akoonu
Customer Journey Mapping Emerging As Top Priority Among B2B Marketers
Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating…
Industry News December 14
Content Inventories And Audits: Two Components Of Successful Gap Analysis
As B2B companies continue to invest more and more resources, time and energy into content, many are starting…
Industry News June 22
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
B2B Buyer Personas Gain Positive Boost With Technology
While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to…
Industry News April 13
The Buyer’s Journey Is The Centerpiece Of ABM Success
For B2B companies, account-based marketing (ABM) represents a major shift in the traditional marketing focus from pure lead…
Demanding Views February 23
Akoonu Unveils Cloud-Based Content Marketing Solution
Akoonu, a buyer personas and customer journey mapping solution provider, launched a cloud-based content marketing platform. The solution…
Industry News May 22
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
