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“Seed Nurturing” and The Future of Lead Nurturing

Jon_Miller_-_VP_Marketing_-_MarketoBy Jon Miller, VP Marketing, Marketo

BtoB marketing has dramatically evolved over the past few years. Early on, the primary focus was on “closing the deal,” investing dollars on mass marketing, advertising, and branding regardless of measurable ROI, and encouraging the sales team to reach out to every prospect regardless of level of interest or qualification.

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