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The Critical Importance Of Lead Validation In Internet Marketing

awheadshotKnowledge is power, and most successful businesspeople will tell you that it’s always better to approach any new venture with as much information about the situation as possible. However, when it comes to Internet marketing, not enough businesses actually follow that advice. When they look at the analytics from their lead generation websites, they have an unfortunate tendency to look at the raw conversion numbers — believing that they tell the entire story about the site’s success. They’re actually not getting a complete picture. In reality, not having all the information is leading them to make some bad decisions that hurt their campaigns.

A Blueprint Of The Lead Generation Ecosystem

Many factors play a role in the success of a marketing campaign. However, the marketing magic really happens when these different elements integrate with one another and build off each other's success to form a cohesive campaign.

This infographic from Straight North connects the dots from traffic sources to net-new customers and also highlights key players in each category of the lead generation ecosystem.

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