EverString, a predictive marketing vendor, has unveiled EverString Predictive Ad Targeting, a solution designed to bring an account-based and predictive approach to how B2B marketers target their ad spend through the help of predictive analytics.
The new solution position users to leverage EverString's Decision Platform to gain a holistic view of the customer's journey — enabling B2B marketers to use key metrics from each stage of the funnel to target and engage prospects in a relevant and contextual manner.
"Integrating Predictive Ad Targeting is an important piece of our evolution, as it enables us to deliver predictive all the way through the prospect-to-customer journey, enabling EverString users to attract, engage and convert leads," said Vincent Yang, CEO and co-founder of EverString.
The company also announced that it has raised $65 million in Series B funding. The round of funding is intended to accelerate the growth of its predictive analytics solutions for B2B marketing and sales teams. The round was led by Lightspeed Venture Partners, with participation from existing investors Sequoia Capital and IDG Ventures.
"In a short period of time the company has already achieved significant customer traction," said Peter Nieh, partner at Lightspeed Venture Partners. "Lightspeed led both the Series A and the Series B for EverString because of the company's pace of innovation, exceptional team and rapid success with customers ranging from the Fortune 50 to high-growth startups."