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Socially-Driven Tools, SMB Adoption Drive Marketing Automation Growth In Q3

Marketing automation vendors reported another healthy quarter of growth in revenue and new customers in Q3 2011. Driven largely by the increased adoption among SMB organizations, the category continues to grow and industry analysts point to more telling developments in the space.

 “We’re still seeing strength in the market; vendors are announcing Q3 quarter sales rates similar to second quarter,” noted David Raab, Principal, Raab Associates, Inc. “The market is beginning to stratify more clearly by client segment: microbusiness vendors (Infusionsoft, OfficeAutoPilot, Genoo, MakesBridge) have more clearly separated themselves from SMB systems (Pardot, Act-On, Net Results, SalesFusion) and from Enterprise vendors (Eloqua, Aprimo, Neolane).  HubSpot and Marketo are straddling: still largely SMB but looking to penetrate the Enterprise. I’m not sure they can serve both.”

Socially-Driven Tools, SMB Adoption Drive Marketing Automation Growth In Q3

Marketing automation vendors reported another healthy quarter of growth in revenue and new customers in Q3 2011. Driven largely by the increased adoption among SMB organizations, the category continues to grow and industry analysts point to more telling developments in the space.

 “We’re still seeing strength in the market; vendors are announcing Q3 quarter sales rates similar to second quarter,” noted David Raab, Principal, Raab Associates, Inc. “The market is beginning to stratify more clearly by client segment: microbusiness vendors (Infusionsoft, OfficeAutoPilot, Genoo, MakesBridge) have more clearly separated themselves from SMB systems (Pardot, Act-On, Net Results, SalesFusion) and from Enterprise vendors (Eloqua, Aprimo, Neolane).  HubSpot and Marketo are straddling: still largely SMB but looking to penetrate the Enterprise. I’m not sure they can serve both.”

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