Getting Back To Basics With B2B Marketing
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s…
Industry News November 22
Latest In: PathFactory
PathFactory Acquires Uberflip To Enhance Content Intelligence & Personalization
PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’…
Industry News July 18
PathFactory Launches Gen AI-Powered B2B Buying Agent
PathFactory, a B2B content intelligence marketing platform, released ChatFactory, a generative AI-powered buying agent designed to leverage content…
Industry News June 27
Best Of #B2BMX: Beloved Classics & New Releases Dominate The B2B Airwaves As RevOps, Interactive Brand Storytelling & Personalized Content Take Center Stage
It's in the name: The Best of B2BMX (#BOB2BMX) event series highlighted the best sessions from Demand Gen…
Industry News September 30
The Buyer Experience Wave Is Coming… Are You Ready To Meet It?
In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We're only halfway…
Demanding Views October 9
B2B Marketers Sound Off: What’s Working In ABM During & Post-COVID-19?
With many businesses pivoting marketing strategies and canceling events due to the current COVID-19 outbreak, maintaining an ABM…
Industry News April 15
PathFactory Names Helen Baptist As New COO
PathFactory, a content insights and activation platform, appointed Helen Baptist as its Chief Operating Officer. She will lead…
Industry News July 29
Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence
As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B…
Industry News July 24
PathFactory Names New CEO
PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its…
Industry News July 10
Demandbase Introduces Ecosystem For ABM Tech Integrations
Demandbase has launched the Demandbase ABM Ecosystem, which is designed to expand ABM from single-vendor solutions to include…
Industry News May 8
Top 10 Quotes From #COS19
This year's Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways…
Blog May 8
PathFactory Launches New Buyer Enablement Tools
PathFactory, a content insights and activation platform, unveiled new tools designed to help B2B businesses reduce the friction…
Industry News May 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
