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Marketo Unveils Big Data Architecture Platform

1marketoEPMarketo has announced the public availability of its Engagement Platform, which the company said is designed to reduce the complexity of digital transformation by combining a company’s customer data and touch points into one unified platform.

The Engagement Platform, which is now rolling out to Marketo customers, is powered by a new big data architecture—previously codenamed “Project Orion,” which was unveiled last year at the company’s Marketing Nation Summit.

Marketo Debuts New Platform Architecture, New Products At Annual Summit

“Tomorrow’s Marketer” was the theme of this year’s Marketo Marketing Nation Summit in Las Vegas, and it was the prevailing theme of the series of product announcements made by the cloud-based marketing automation platform, as well. The announcements all focused on putting the marketer at the center of their organization as a connector between sales, customer service, IT and the C-suite, and each announcement involved the use of data to deliver personalized experiences for customers.

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