KickFire, an IP address intelligence and company identification technology, announced an integration with Drift, a conversational marketing and sales platform. The integration positions Drift users to uncover account-level information and firmographics that can identify anonymous website visitors and create meaningful connections with prospects.
InsideView, a targeting, sales and marketing intelligence software provider, updated its Insights targeting intelligence tool with a new integration to Microsoft’s AI-powered Relationship Assistant. The integration aims to position users to better find and engage key decision makers.
Demandbase, an ABM platform, announced an expanded partnership with Salesforce Pardot at Dreamforce 2018. The new product integration aims to provide B2B marketers with a more efficient ABM experience by allowing them to access Demandbase’s anonymous website engagement and intent data within Salesforce Pardot and Sales Cloud.