DemandGen International, Inc. has appointed best-selling author and marketing thought leader Carlos Hidalgo as its new Chief Strategy Officer. In his new role, Hidalgo will be tasked with helping DemandGen’s enterprise clients develop and implement their digital marketing and demand gen strategies and initiatives for digital transformation.
Hidalgo brings more than 25 years of B2B marketing, sales, content development and demand generation experience to the company. His book “Driving Demand” was ranked as the top-five marketing books of all time by Book Authority. Prior to his role at DemandGen, he was the co-founder of ANNUITAS, a demand generation agency.
“As we’ve scaled our business over the past 13 years, we’ve remained committed to hiring the very best talent and expertise to serve our clients — and there’s no one I respect more in B2B marketing thought-leadership than Carlos Hidalgo,” said David Lewis, Founder and CEO of DemandGen, Inc., in a statement. “Our shared passion for educating and guiding the B2B sales and marketing community has bolstered our partnership over the past decade, and we feel the time is right to take that relationship to the next level. I’m thrilled that our clients can now benefit from Mr. Hidalgo’s exceptional advisory services and expertise around digital transformation and demand generation.”